8 SEO Tasks Every Brisbane Business Owner Should Check

Brisbane is home to hundreds of thousands of businesses, all fighting for the same spots in search engines. The competition is fierce, and most Brisbane businesses skip the basic SEO checks that cost them real customers every single month.

Without these checks, you’re probably losing ground to competitors who show up first when someone searches for what you offer. The good news? Most of these fixes don’t require an SEO campaign or technical expertise.

The Brisbane SEO Team – Matter Solutions sees companies of all sizes overlook simple tasks that cost thousands in lost revenue. So, here we represent eight checks every Brisbane business owner should run immediately.

1. Is Your Google Business Profile Actually Working?

Your Google Business Profile shows up in Google Maps before your website does. Most Brisbane customers click these results first when searching for local businesses.

Let’s check if yours is pulling its weight.

Your business details are unavoidable: If your business hours, phone number, or address don’t match across Google and Facebook, customers end up at closed doors. Our recommendation is pretty simple: use Google Business Profile Manager to fix errors straight away.
We’ve seen businesses ignore reviews for months: That’s a mistake. Reply to negative reviews within 48 hours because quick responses boost your profile’s local SEO rankings. The algorithm rewards this with better placement in local search results.
Fresh photos make a difference: Upload new images monthly. It’s because Google favours updated profiles over stale ones when ranking businesses.

Pro tip: Set a monthly reminder. When businesses do this, their profiles get 70% more customer actions.

2. Double-Check Your Page Titles and Descriptions

When did you last check the page titles showing up in search engines for your site? It’s ok, don’t be shy. Unfortunately, most business owners write them once and forget them completely.

Every page needs a unique title under 60 characters with your main keyword. Then, the meta description comes, which explains what’s on the page in plain English (sounds tedious, we know).

The thing here is, search engines read your titles first. These show up in search engine results before customers click through, so they need to make sense to actual people reading them.

What Search Engines Actually Read

Google scans your H1, title tag, and first 100 words to understand what your page is actually about. That’s why on-page SEO focuses on putting keywords where they naturally fit in these spots instead of forcing them everywhere.

Your header structure needs to flow logically, too. Start with your H1, then break the content down with H2s and H3s that make sense. For example, a plumber in Paddington shouldn’t stuff “plumber Paddington” into every single sentence just to hit a keyword count.

Search engines reward natural writing that answers what people actually search for. For this reason, your SEO strategy should focus on helpful content first, then optimise it second. Keyword stuffing makes your content unreadable, which sends visitors straight back to search results.

3. Find Out Who’s Linking to Your Site

Quality backlinks signal to Google that other websites trust your content enough to reference it. It’s because link building is a big part of off-page SEO that drives organic traffic to your site.

So what’s linking to you right now? Let’s find out.

Check Google Search Console: Look at the “Links” section to see which other websites are sending traffic your way. In our experience with hundreds of Brisbane businesses, most owners have never looked at this (it’s more common than you think).
Quality beats quantity every time: One relevant link from a Brisbane industry directory delivers better results than ten random spam listings for your link-building efforts.
Remove toxic links: If spam sites are linking to you, use Google’s Disavow Tool to tell search engines to ignore them.

Building links takes time, which is frustrating when you want results tomorrow. But one quality link from the right local site brings customers for years down the track.

4. Test Your Site Speed on Mobile

A three-second load time makes more than 50% of mobile visitors bounce before they even see your content (and the damage adds up fast). Most Brisbane customers search on their phones, which means slow sites are losing you half your potential customers before they even load.

This is where most people go wrong with technical SEO. They spend hours perfecting content and keywords, but completely ignore how fast their site actually loads. The fix? Use Google PageSpeed Insights to see what’s slowing you down. It gives you a score and tells you exactly what needs fixing.

Nine times out of ten, images and scripts are the problem. Large photo files that haven’t been compressed will kill your site speed faster than anything else. You can run a technical SEO audit to catch all these issues, but honestly, you can check the basics yourself in about five minutes.

Why does this affect your search engine rankings? Well, Google knows visitors hate waiting around. When your pages load slowly, people click back to the search results and pick your competitor instead. That’s exactly why fast sites consistently get more organic traffic. People actually stick around long enough to read your content and become customers.

5. Check if Google Can Crawl Your Pages

Google Search Console reveals exactly which pages search engines can’t access or index properly on your site. If Google can’t crawl your pages, those pages won’t show up in search engine results, no matter how good your content is for your SEO strategy.

So, ensure that search engines can actually find everything.

Look for crawl errors first: Open Search Console and check the “Pages” section. You’ll see errors like broken links, pages blocked by robots.txt, or redirect chains that confuse search engines. These technical SEO issues are surprisingly common. We’ve seen Brisbane businesses lose 30% of their organic traffic from Google just because of a wrong robots.txt setting that blocks important pages from search engine rankings.
Your sitemap needs to list everything important: Submit your XML sitemap through Search Console if you haven’t already. It should include every page you want customers to find in search results. Think of it as a roadmap that tells search engines where to look on your site. Your site structure depends on this working properly for good SEO results.
Check your robots.txt file carefully: This file tells search engines which pages to skip. Sometimes it blocks pages you actually want indexed in major search engines. Go to yoursite.com/robots.txt and look for “Disallow” lines. If you see important pages listed there, they’re being hidden from Google. A quick technical SEO audit or SEO audit catches these mistakes before they cost you months of search engine optimisation work.

Do you know the tricky part? You won’t notice these problems until you specifically look for them. Your site structure might be blocking valuable pages right now, and you’d never know without checking Search Console regularly. Brisbane SEO consultants see this all the time. Keep an eye on this at least once a month to protect your SEO rankings and maintain steady organic traffic.

6. Review Your Local SEO Setup

Getting your local SEO signals right means showing up in the map pack for “near me” searches. This is how Brisbane SEO drives customers to Brisbane businesses searching on their phones.

Let’s be real here. Your NAP (name, address, phone) must be identical across your website, Google Business Profile, Facebook, and every directory. Even one character difference tells search engines you’re two separate businesses, which destroys your local SEO rankings and search engine results pages placement.

We’ve found through hands-on work that Brisbane businesses often have three different phone numbers listed. Check business directories like True Local and Yellow Pages, then compare them to your website. Do they match exactly? This inconsistency kills your chances in Google’s search results.

Add “Brisbane” or your suburb naturally in content and page titles for your SEO strategy. Getting found when someone searches “plumber near me” depends on proper local Brisbane SEO signals. Most Brisbane SEO services focus on this because it impacts your organic traffic from local search results directly.

7. Look at What Your Competitors Are Doing

What are the top three Brisbane businesses in your industry doing that you’re not? Competitor analysis is part of any successful SEO strategy, yet most business owners never look at what’s working in search engine results.

Search your main keywords and see what the top 3 Brisbane SEO rankings show. Look at their page structure, topics, and how they explain services. Are they using better keyword research? Do they have stronger content optimisation? Check which terms they target in titles and headings for their SEO campaign.

Here’s what’s useful (it’s more common than you think). Look for topics they haven’t covered or questions they’ve answered poorly in their digital marketing, then fill those gaps. Your SEO strategy shouldn’t copy what Brisbane SEO companies do. Instead, find holes in their approach and create content targeting those missing pieces for better organic traffic.

Most Brisbane SEO specialists say this is where smart SEO work happens. A successful SEO strategy identifies what’s working in search results, then does it better.

8. Know When to Bring in Brisbane SEO Services

Once you’ve worked through these tasks, you’ll have a clearer picture of where you need professional help. Fair warning, though. DIY SEO in Brisbane only gets you so far.

When to call Brisbane SEO services:

Your organic traffic hasn’t increased in six months
Technical SEO issues are beyond your skills
You need industry-leading SEO tools without buying them
Competitors outrank you despite better content
You’re spending 10+ hours weekly on SEO

Brisbane SEO specialists run technical SEO audits that spot problems in days. A Brisbane SEO consultant brings SEO expertise from hundreds of SEO campaigns, knowing which Brisbane SEO techniques improve search engine rankings.

Most professional SEO services and Brisbane SEO agencies offer an SEO audit first, showing what needs fixing. You want bang for your buck with an experienced Brisbane SEO consultant who explains their tailored SEO strategy in plain English, not cookie-cutter approaches.

Start With One Task This Week

Pick the easiest task from this list and finish it today. Maybe that’s checking your Google Business Profile details or looking at your page titles in search engines. The point is to start somewhere instead of feeling overwhelmed by everything at once.

SEO expertise builds over time through consistent effort, not overnight fixes. You don’t need to tackle every Brisbane SEO task in one sitting. Work through one item per week, and you’ll see improvements in your organic traffic and search engine rankings within a couple of months. That steady approach beats doing nothing because the whole SEO strategy feels too big.

Once you’ve ticked off a few tasks, you’ll know if you need professional Brisbane SEO services or if you can handle the basics yourself. Either way, you’re further ahead than the Brisbane businesses that never check these things at all.

These simple SEO fundamentals give you a solid foundation, whether you stick with DIY or eventually bring in a Brisbane SEO agency for the heavier technical work. The increase in organic traffic and better search results make it worth the effort.

Visit our website for more.